How Mad Mex Used Data Analytics to Drive Competitive Advantage

Mad Mex Case Study

Mad Mex Data Analytics Case Study

Executive Summary

Rapidly growing fast food retailer Mad Mex wanted to empower their staff and franchises to make better informed, data-driven business decisions. Mad Mex faced a problem experienced by many organisations, with business data across many different systems and sources, accessing data to make better informed business decisions was difficult.

To help solve this problem, Mad Mex CIO John Boyd engaged Gold Microsoft partner WARDY IT Solutions. Having trained in SQL Server using Peter Ward’s book ‘Administering Microsoft SQL Server’, John felt working with WARDY IT Solutions was the obvious choice.

WARDY IT Solutions designed and built a solution that would capture, filter, validate and publish a single source of truth.

At a glance, the solution delivered:

  • Meaningful data analysis to head office and franchisees, enabling management to make better informed decisions.
  • Advanced retail analytics provides greater insights into consumer behaviour.
  • Seamless integration with the Microsoft stack including NAV, SharePoint and Office 365 has extended the ROI on Mad Mex’s investment in Microsoft productivity software.
  • The high quality and experience of the WARDY IT team ensured the solution is highly reliable and functional.

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